If you had told 27 year old me standing in my little kitchen, mixing up that very first batch of homemade play dough- that it would turn into this… a full blown sensory-play brand, a warehouse, a team of women, thousands of families playing with our kits every month… I would have laughed at you. My goodness am I glad I didn’t stop. I didn’t quit when it was hard, or messy, or overwhelming (and oh my gosh, it was all three). I just kept making dough. One batch, one kit, one step at a time. And somehow, all those tiny steps became a business that changed my life, my daughter’s life, and wildly, a whole lot of other kids’ lives too. I’m really, really glad I didn’t stop. 💛

Channel/Medium:
Instagram
onDec 4, 2025
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Young + Wild and Friedman

youngwildandfriedman.com

If you had told 27 year old me standing in my little kitchen, mixing up that very first batch of ...
Dec 4, 2025, 9:58 PM

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