In early '90s LA, XLARGE founder Eli Bonerz set out to build a streetwear brand with a clear identity. The gorilla became the symbol, bold, iconic, and instantly recognizable. The first OG Sticker dropped in 1994, followed by new artwork and airbrush graphics throughout the decade. Eli drew thousands of gorilla variations, each shaping the brand's style and presence in the street scene. The gorilla became more than a logo. It defined an era.