Wildflower co-founders @devonleecarlson and @sydneylynncarlson originally just wanted to make something cute for themselves. Now, the accessories are favored by everyone whose style is obsessively pinned and reblogged on Pinterest and Tumblr (which, by the way, the girls are very much still using in 2025, according to Carlson): Lana, Dua, Olivia Rodrigo. Devon Lee Carlson is NYLON’s latest cover star. At the link in bio, she talks all things @wildflowcases — including the @mileycyrus encounter that kicked it off and the “wild turn of events” just before. Photographer: @timobarber Stylist: @calvy.click Writer and Editor-in-Chief: @mccarthylauren Creative Director: @karen.hibbert Set Designer: @louisafulkerson Hair: @andrita Makeup: @shaina.ehrlich Photo Director: @jackamomooo Production: @kii.brown @danielledsmit Fashion Market Director: @jennifernicoleyee Fashion: @stephmariasanchez @ashirahkatrice @noeliarw Social Director: @charlielouisemock Talent Bookings: @specialprojects