This is another year we’ve decided not to take part in Black Friday. Not because we don’t believe in value but because we believe in thoughtful consumption. Your wellbeing isn’t a once-a-year promotion. It’s a daily practice, and our mission is to support you in that, without adding pressure or noise. So while the world goes into sale mode, we’re grounding ourselves in what matters most: supporting women’s health with integrity, transparency and intention. We’re here every day of the year, not just on Black Friday 💗 #blackfriday