Trust us, it would be much easier for us to give discounts...   Since the start of Merchants® back in 2019, we’ve stood for sustainable practices: small-scale production, choosing better, and making pieces that don’t cost the Earth. And every Black Friday since, we’ve opted out of the race.   For us, Black Friday has always been a chance to break tradition and redirect that energy into something meaningful. Not as a gimmick. Not for the optics. 
But because slow consumerism is the foundation of our brand.   This year, we thought it only made sense to continue our last year’s partnership with Wilderness Australia, with up to 40% of every purchase this weekend being donated directly towards protecting and restoring nature.   If you choose to shop with us, thank you! 
 If not, that’s okay too, conscious buying also means buying only when it feels right. ❤️‍🔥    Big Love, Merchants® Team

Channel/Medium:
Instagram
onNov 28, 2025
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US Merchants of the Sun

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Meaningful Black Friday with Merchants®
Nov 28, 2025, 1:49 AM

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