Recently, we set out on a session in London with a few athletes from our Amateur Support Program – an initiative that supports runners as they transition into the complex landscape of elite running. With the group, preparation and inspiration entwined as they readied for race day, some of the athletes competing in London this weekend, while others are building toward marathons a few months away. No matter the race, they take the achievement as an opportunity to make a life that’s regular just a bit more remarkable. Armed with the performance power of the Eliot Racer and the motivation of their fellow marathoners, they’ve discovered that keeping pace and carrying passion is easier together. Directed by @georgemarshallphoto