Emma, an illustrator and mom-of-two, believes dogs are family. After struggling to find durable, non-toxic gear for her adopted Wolfhound mix, she and her mom launched @Herzog_shop. Emma wowed us at T9 Pitchfest last year with her beautifully designed products, deep knowledge of business and her quick-witted humor. Her secret sauce? Waterproof silicone. It keeps splash-filled adventures going strong without all the nasty odors, stains, mildew and mold. Paw yeah!