Why Tina made IceCream™ 🍦⬇️ “I’ve never been someone who accepts limitations. When I started in permanent makeup, there were all these unwritten rules. Things we just accepted. “Procedures will hurt.” “Clients need to tough it out.” “That’s just how it is.” But I’ve always believed that when something isn’t working, you don’t accept it. You change it. Last year, I met someone who changed this reality. I was at a tattoo convention and I tried a numbing cream he formulated. I couldn’t feel my lips for 6 hours. The thing is, numbing creams hadn’t evolved more than 2 decades. They provided some numbness, but sensitive areas like lips still hurt A LOT. Worse, the FDA was cracking down on numbing creams that weren’t approved or had undisclosed ingredients. That night, I decided artists and clients deserved a new solution. What started as an experiment on my lips quickly became the new standard. Because once you experience a better way, you can’t go back. IceCream™ is not just a product, it’s a new standard in numbing that takes the fear out of PMU.” Video Credit: @kelly.permanentbeauty @antares_pmu pmu artist, pmu supplies, pmu pigments, pmu brows, pmu lip blush, pmu training, microblading, areola tattoo, permanent eyeliner, permanent eyebrows