This isn’t just a video. This is my heart on screen. I don’t even know why I’m getting emotional — but maybe it’s because this journey has been anything but easy. Creating a brand from scratch, without big money or a big team, has tested me in more ways than I can count. But despite every rough patch, every challenge, every doubt — I’ve loved every bit of it. Every drop of hard work I’ve poured into this — I’ll continue doing it till my last breath. Because this isn’t just a brand. This is my soul in fabric, in design, in details. This is me. What keeps me going? You. The support, the love, the kind words, the appreciation I receive from each and every client — that is my fuel. That is the reason I show up every day, ready to do more, ready to give more. Without you, none of this would be possible. From the bottom of my heart — thank you. Thank you for encouraging me, for believing in me, and for being a part of this journey. ThreadsLabel is me. And I am ThreadsLabel. If you’ve ever bought a product from ThreadsLabel, know this: you’re not just buying a piece of clothing. You’re carrying a piece of my journey, my passion, my late nights, my dreams. No, I’m not a professional model. But I stood in front of the camera with pride — because every thread, every pose, every color tells my story. With all my love, Shobana Nithin. #ThreadsLabel