Let’s talk about why your Ollie starts below the shoulders 👶💚⁠ ⁠ It’s not just a design choice. It’s about protecting your little one’s breathing and their amazing shoulder joints too.⁠ ⁠ Keeping the swaddle below the shoulders helps avoid any pressure on developing joints while also making sure there’s no fabric near baby’s face or neck — because tiny humans don’t yet have the muscle control to clear their airways safely.⁠ ⁠ That’s why the elastic loop is always tied below the feet, keeping The Ollie snug, safe, and right where it should be.⁠ ⁠ ✅ Below the shoulders⁠ ✅ Away from the face⁠ ✅ Designed for safety and comfort⁠ ⁠ 💬 Have questions about how to swaddle with The Ollie? Drop them below or send us a DM anytime⁠ ⁠ 📸 @thevictoria_elizabeth⁠ ⁠ ⁠ #theollieworld⁠ #theollieswaddle #ollieswaddle #ollieworld #safesleep #swaddle #howtoswaddle #newmom #momtobe #pregnancy #pregnant #newbaby #fourthtrimester #firstimemom #sleep #mom #baby #motherhood #babygift #babyshower #momlife ⁠ ⁠