In the early days of @telfarglobal, the luxury and beauty industries ignored the brand, so they sought different forms of patronage—from high culture (the New Museum and the Berlin Biennale) as well as the mass market (Kmart, White Castle, and Century 21). Rather than use fashion as an avant-garde critique of the mainstream, Telfar wanted to redefine what mass could be. He wanted to take what was normal and make it something weirder. At the link in bio, we trace the history of Telfar through those who built it. Photographed by @jason_nocito_studio Styled by @avenagallagher Written by @thomthomclub Oral History Interviews: by @keenanmac Hair: @jadisjolie Makeup: @raisaflowers Nails: @nailglam @dannyblessedit Props Designer: @objet_demarco Production: @telfarglobal Post Production: @asger_carlsen