Bert Sorin, President of Sorinex, opens up about what it meant to build one of the most innovative strength equipment companies in the world—side by side with his father. Together, they didn’t just grow Sorinex, they helped shape the modern gym as we know it. From pro teams to military bases to small-town weight rooms, their gear and philosophy have left a lasting mark. In this moment, Bert reflects on that journey, and what it meant to win by doing it together, right up until his father’s final day.
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onJun 26, 2025Sorinex Exercise Equipment
sorinex.com
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Bert Sorin, President of Sorinex, opens up about what it meant to build one of the most innovative strength equipment companies in the world—side by side with his father
Jun 26, 2025, 5:02 PM
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