People who know us both say my dad and I are a lot alike. What an honor. My dad is warm, curious, articulate, and has the best sense of humor of anyone I know — I could only hope these are the qualities they’re referring to. One place where my dad and I differ, however, is our personal care routines. You may remember my enthusiasm for body care from my skin hydration quest earlier this year. It’s not like I needed another excuse to gush about the Soft Services products to my friends, but my corneometer results only strengthened my case. I’ve been able to successfully convert most of them to a Soft Services routine, so I decided to try and get the biggest fancy soap skeptic in my life on board — my dad. Swipe for snapshots of how introducing my dad to a body care routine went—and give your dad the gift of soft, finally moisturized skin at softservices.com.