@SceneStyled LIVE: After fifteen years of shaping modest wardrobes, Sara Elemary’s latest collection - now available at her boutique in New Cairo - takes on a new challenge: denim. The Perfect Denim is built on balloon cuts, shoulder-strong vests, and printed jeans (yes, paisley and stars) land with clarity. “I wanted to make this collection different, something more earthy and neutral,” Elemary tells #SceneStyled. “I gravitated towards denim because it’s very raw - it ended up really defining the collection.” Inside the boutique, things got deliciously chaotic. Someone was elbow-deep in mom jeans while negotiating a cheese cube. Dua Lipa was fighting for sonic dominance over Rihanna, and the air was 80% Chanel Mademoiselle by volume - a fever dream styled in raw denim. The silhouettes are exaggerated but wearable, leaning into shape without compromising function. There’s structure in the slouch, intention behind the tilt. And while denim’s been everywhere lately, Elemary’s take feels grounded, flexible, and self-aware. The pieces are styled to move. A wide-leg here, a cropped jacket there, all working to expand what “everyday” can look like without flattening it into uniformity. 🎥 @SceneStyled

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onApr 23, 2025
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Sara Elemary - EG

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@SceneStyled LIVE: After fifteen years of shaping modest wardrobes, Sara Elemary’s latest collection - now available at her boutique in New Cairo - takes on a new challenge: denim
Apr 23, 2025, 4:35 PM

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@SceneStyled LIVE: After fifteen years of shaping modest wardrobes, Sara Elemary’s latest collection - now available at her boutique in New Cairo - takes on a new challenge: denim

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