As we age, our beauty routines naturally evolve — not because we’re doing anything wrong, but because our skin, lashes, and needs change. 💫 For many women over 40, mascara becomes one of those tricky products that just… stops working. Smudging, flaking, irritation, and no real volume? We’ve all been there. That’s exactly why Heidi was so surprised by our VolumeCare+ Mascara — a mascara that finally gets mature lashes. 💖 She didn’t expect much at first, but the moment she applied it (live, might we add!), she felt the difference instantly. ✨ Her lashes looked fuller, felt cared for, and there was zero irritation. Finally — a mascara that delivers results without compromising comfort or authenticity. Swipe to read Heidi’s experience and head to our blog for her full Q&A! #rumicosmetiques #over40beauty #cleanbeauty #maturemakeup #mascaraformaturewomen #volumeandcare #lashlove #beforeandafter #honestreview #beautyover40