This is your sign to shop 20% off sitewide with code NEWROUTINES 🛒 We skipped the New Years Day sale because we were never one for “new year, new you” anyway. When we started Rookie, we wanted it to serve as a reminder that it’s never too late to start something new — that wellness is found in balance and routine, not all-or-nothings. So ditch the pressure of a new years resolution & invest in your routine instead 💓 #routinesoverresolutions #wellnessgoals