Behind the Scenes of…🐝 the Bee XXL Serum campaign @rodialbeauty I’m always involved in every detail — from the lab to the lens. These images capture me directing the Bee Venom shoot, shaping every frame, every beam of golden light, every movement of the model to express what this range stands for: power, transformation, and precision. Because this isn’t just another serum. The Bee Venom XXL Super Serum (£450) is our most advanced formula ever — with three times the concentration of our hero bee-venom peptide, combined with stem-cell technology and biomimetic growth factors. Each batch is hand-crafted in limited quantities using ethically sourced bee venom to deliver results that rival an in-clinic treatment. When you’re creating something this exceptional, you have to be part of every moment — from concept to campaign. #rodial #mrsrodial #luxuryskincare