Ever wonder why we call ourselves the Retinol OGs? 🤔 Let’s rewind back to the 1990s. ⌛ We were the first brand to stabilize over-the-counter Retinol and bring it out of the Dermatologist office and into the hands of everyday skincare users. We didn’t just stop there. We’ve been testing and perfecting our patented Retinol formula with over 100+ clinical studies and extensive safety testing to ensure you get the most stable, efficacious Retinol at an accessible price point. All because *you* love our Retinol, we’re the #1 Retinol brand in America* and we plan to keep it that way. 😉 Tell us: what’s your favorite RoC Retinol product? *Based on Nielsen $ sold, L52wks, ending 10/5/24