100% Clinically Proven. 100% RoC. 🥼✨ Every formula we make goes through the RoC Approach to validating products science-backed RoC process: 🔬 Research on skin physiology and ingredients 🧪 Test to prove ingredient and formula efficacy 👩‍⚕️ Conduct clinical studies to measure results instantly and over time. We’ve conducted over 150 on our products 📊 Evaluate via questionnaires throughout the clinical to ensure participants see the results being measured And the proof? Our NEW Hydration+ Replumping Serum Stick was tested at 1 & 4 weeks and clinically shown to provide 100 hours of line plumping hydration. 💧