We’re incredibly proud to share that our fearless leader, founder & CEO Ripley Rader, was recently recognized as a Woman to Watch in 2025. Here are a few highlights from her interview. As Ripley beautifully put it, “I often find that the words I share are the ones I most need to hear myself.” We hope her reflections resonate with you too! XO What values most impact how you spend your time, be it at home or at work? “I value owning my time. It’s why I believe we, as entrepreneurs, show up every day to face the unknown with everything on the line. It’s a powerful thing to decide how I spend both my professional and personal life. My mission and values mold every single thing about how my company runs. I’m determined to keep jobs in my community, support diversity and inclusion, and show young women that a female-run business (one that runs itself differently than corporate America as we know it) can be as much or more successful than its predecessors. I’m out to show young women that thoughtful leadership can create impressive empires.” What advice would you give your younger self? “I would tell myself that what I already know and understand is powerful. To not let the world beat me down or question anything in my gut. To take up as much space as possible and to not let myselt be overshadowed by anyone. To lean into the power within myself and to go boldly into the world. To never “calm down.” To raise my voice when necessary and be heard. To be a leader for other young women and not be afraid to use my voice. To remind myself again and again that I belong in the room where it happens.”