@georgeheaton is on a mission. A family man and a business mogul, a Mancunian madferit and an LA-relocated fitness inspiration – George wears many skins. Long gone are the days when he and his brother, and @representclo business partner Michael would sell screen-printed tees to their friends via Facebook in hopes of becoming “the best brand ever.” The motto and mindset, though, remain unfaltered. Covering our Summer 2025 issue, George reflects back on 13 years of Represent, his collaborations with the likes of @oasis and @motleycrue, and reveals who will be the subject of his next Rock collaboration. Head to the link in our bio to pre-order the issue now. Photography by @tyrellhampton Styling by @kaitlynvitug Words by @barbiesnaps Editor In Chief @toniblaze Senior Editor @ellabardsley_ Editor @ericarana Features Editor @tibbitsben Art Director @mike.w.morton Assistant Art Director @beth1owri Junior Art Director @llltash Fashion Director @abigailhazard Production Director Lola Randall Production Director @clemmiehyde Grooming by @ariannachayleneblean Photography Assistant @khalilah.pianta Fashion Assistant @envywendy Videography by @cesarr_luna @grantdecyk