What’s Trending Online: How Brands Turn Consumer Spikes into Paid Media Wins
Why Acting on Trends Matters
By the time a consumer trend feels mainstream, competition has already intensified. Media costs rise, and early movers have secured organic share. The opportunity lies in identifying signals earlier and moving quickly, before the market is saturated.
Tracking the Signals with Particl
Particl surfaces live consumer data to highlight categories, SKUs, and materials gaining traction in real time.
Three areas currently breaking out:
- Mineral formulations: up +204% YoY, led by sunscreens and mineral-infused beauty kits.
- Espresso: up +355% YoY, fueled by DTC coffee brands, at-home rituals, and ASMR-driven social content.
- Dog Dental Care: up +999% YoY, as pet wellness expands into preventative daily routines.
With SKU-level granularity, brands can see which products are driving momentum and where to focus attention.
Trend Deep Dives
Mineral Formulations (+204% YoY)
Product Highlight: The Ultimate Makeup Box — Dewy Finish by Lust Minerals
- Australian brand with strong momentum in mineral-first cosmetics
- $2.8M revenue in the last 12 months across ~13.5K units
- Current price $214, broad variant coverage, and clear positioning around mineral benefits
Why it matters: Mineral formulations are converting because they combine clean ingredient narratives with visible trust signals. Brands that foreground dermatologist-tested claims, SPF details, and ingredient transparency are seeing stronger PDP engagement and higher intent.
What leading brands are doing
- Elevating mineral as a proof point for safety, sensitivity, and wearability
- Building premium bundles that package mineral sets and sunscreens to lift AOV
- Reinforcing trust on PDPs with certifications, review density, and routine education
Mineral Formulations Trend (+204% YoY)
Monthly online revenue for mineral-labeled products across the Particl ecosystem (normalized scale, last 12 months)
Espresso (+355% YoY)
Product Highlight: Luxuriance Espresso by Lifeboost Coffee
- Specialty coffee brand built on organic, stomach-friendly formulations
- $4.1M revenue in the last 12 months across ~79.5K units
- Current price $84 with subscription and multi-pack discounts driving volume
- Product variants span both beans and ground, with beans contributing the majority of sales
Why it matters: Espresso is not just a pantry staple, it has become part of the at-home ritual economy. The rise of DTC-first coffee brands is paired with cultural signals like Instagram and TikTok ASMR content that elevate coffee preparation into a lifestyle category. Brands are winning by leaning into subscription mechanics, content-driven storytelling, and seasonal drops that create urgency.
What leading brands are doing
- Building subscription-first programs that maximize retention
- Positioning coffee as part of daily self-care and ritual
- Using creator-led social content to amplify authenticity and drive trial
Espresso Trend (+355% YoY)
Monthly online revenue for espresso products across the Particl ecosystem (normalized scale, last 12 months)
Dog Dental Care (+500% YoY)
Product Highlight: Fresh Breath Dental Powder for Dogs (30 servings) by Pet Honesty
- $2.1M revenue in the last 12 months across ~82.7K units
- Current price $27, with high elasticity and recurring purchase potential
- Positions dog dental care as a daily ritual with preventative health framing
Why it matters: Pet wellness is shifting from reactive to preventative. Dental health is increasingly treated as an essential part of overall care. Owners are adopting affordable, repeatable products like powders and chews to extend healthspan and avoid costly vet bills.
What leading brands are doing
- Framing dental care as love and responsibility rather than optional upkeep
- Driving recurring revenue through subscription-first campaigns
- Using education-driven content (before/after visuals, testimonials, vet recommendations) to reinforce credibility
Dog Dental Care Trend (+500% YoY)
Monthly online revenue for dog dental care products across the Particl ecosystem (normalized scale, last 12 months)
From Insight to Execution
Consumer interests are ever-evolving, and the brands that win are those that translate these signals into campaigns before the market peaks.
This is where Lunar Solar Group comes in. Lunar specializes in taking Particl-identified opportunities and rapidly converting them into measurable growth. Their approach combines creative testing, cross-channel execution, and proprietary analytics to ensure brands not only ride trends but actually scale profitably through them.
Their work with brands like Bobo’s, Momofuku, Magic Spoon, and Lemon Perfect shows how pairing early trend adoption with agile paid media can drive substantial upside. Whether it is launching new flavors, leaning into cultural storytelling, or reshaping a funnel around fresh consumer behaviors, Lunar has helped leading DTC brands seize momentum at exactly the right time.
See more of Lunar’s workTakeaway
Trends are moving faster than ever. By combining:
- Particl’s real-time trend insights (down to the SKU level)
- Lunar Solar Group’s paid media expertise (rapid creative, cross-channel buying, proprietary analytics)
…brands can move early, capture efficiency, and convert cultural signals into measurable growth.
Stay Current
👉 Want to stay ahead of consumer shifts? Sign up for Particl
👉 Ready to turn insights into growth? Reach out to Lunar Solar Group