A green that feels like the family camping trip of 1987. A Kodachrome red that tastes like tomato soup on a snowy day. That’s the nostalgia Amanda Russell, senior manager for color and print at REI Co-op, tapped into when creating the timeless palette: REI Archive Colors. Her team pored over every REI catalog since 1967, tracing the reds, blues, yellows and greens that have always felt like home in the outdoors, and like us. Explore our new forever hues in the Campwell collection and get the full color story (link in bio).
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onOct 20, 2025REI Co-op
rei.com
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New Campwell Collection and REI Archive Colors Introduction
Oct 20, 2025, 4:00 PM
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