Ph+ Clarifying Shampoo is a must have first step before any hair treatment. It deeply cleanses your hair, removing buildup and creating the perfect base for straightening or smoothing. Skipping it makes the treatment way less effective start strong for the best results! The preparatory shampoo performs 4 important functions: -> Opens the cuticle, completely cleanses hair from dust and previously used products (other shampoos, conditioners, masks, hairsprays, and gels). -> Creates the optimal pH balance for hair treatment and straightening. -> Primarily nourishes the hair with keratin, making it more manageable and receptive. -> Quickly prepares the hair for active interaction with the straightening treatment. #GKHair #pHshampoo #impurities #smoothhair #clarifyingshampoo #haircareproducts #professionalhaircare #keratinstraightening #gkhairproducts