Usually, it only takes one look at a brand’s current collection to tell you exactly how they want to be perceived. Grunge, skate, vintage-inspired, whatever. Some brands, though, require a little more observation – a bit of a closer look. And with NOAH, this is undoubtedly the case. Originally founded in 2002 and revived in 2015 after a thirteen-year hiatus, NOAH is rarely discussed in isolation… It’s almost impossible to talk about NOAH without mentioning another NYC heavyweight: Supreme. The tether between both brands is NOAH’s founder, Brendon Babenzien, who served as Supreme’s creative and design director from 1996 to 2004, took a short break, and then returned from 2006 to 2014. Babenzien’s career has always had a rhythm of comings and goings — but thankfully, his second chapter with NOAH is still very much in motion. Full article, in collaboration with @sevenstorehq, on the website.