Everyone knows that homemade & homegrown things are the best. Bread, tomatoes, cheese – whatever it may be. Things that have had personal time and effort put into them are always far superior to the commercial alternative. Maybe it’s a placebo, maybe it’s not, but the more hours you spend nurturing a commodity, the stronger your bond with it is going to be. It’s about loving and trusting the process, and accepting the quirks and mishaps that might happen along the way. This homegrown attachment isn’t just exclusive to foodstuffs, it’s something you can experience with clothing brands too, and that’s why we feel so strongly about @mellowclo We’ve watched Mellow slowly develop over the years, beginning life as an Instagram page printing the occasional T-shirt, and now becoming a fully fledged clothing brand stocked in a variety of retailers. It’s been a pleasure to observe the process, not just because of our shared hometown, but because the brand truly lives and breathes what it’s about. Full write-up on Mellow Clo’s journey as a brand available to read on the website, in collaboration with @sevenstorehq