@arksenapparel isn’t like other clothing brands, and that’s probably because they’re not really a clothing brand. Sure, they make clothes, but they also make off-road utility vehicles & 90ft yachts. See, where most brands are formed to produce material things, Arksen wasn’t. It was founded to push its users towards adventure. To produce memories. And we think that’s pretty refreshing, living in a world where adventure is becoming increasingly scarce. Two and a half million years ago, every meal could’ve been your last; today, you can peel back the film on a packaged meal with three million ingredients and have a somewhat enjoyable experience. It’s not that adventure has disappeared, it’s just that modern life has done a very good job of hiding it. Thankfully, though, Arksen is doing their bit to help us rediscover it. Pushing all of us away from the microwave and towards the campfire. It’s more of a philosophy than a brand – one that uses clothing, vehicles, and boats to reconnect people with nature. We recently had the pleasure of observing some Arksen gear in the wild – swapping icebergs for the rugged tranquillity of Dovestone Reservoir, nestled deep in the Peak District. A beautiful place with the typical North Western trait of having the weather change almost as often as your 4G drops out. The brand is currently offering 20% off all their apparel with the code: ‘PROPERGEAR20’ Full article on the website now.