It’s launch day! The HOKA x PROBA collection is now live — three bold styles for adults, one for the kids, all designed to move with JOY. “This collection is a celebration of joy, movement, and color. I wanted each pair to feel like a little burst of happiness on your feet, like you’re walking through a dreamscape inspired by nature, play, and emotion,” says Alex Proba. “Everything I create is meant to be experienced, whether it’s a sculpture in a gallery, a mural on a wall, or a rug in someone’s home. In this case, it’s shoes. It’s artworks, yes, but one that’s meant to be worn, used, and lived in. I want to strip away the preciousness that often surrounds art and invite people to step into joy - literally.” - Alex Proba The Kawana Mid, Ora Primo, Speedgoat 6, and Speedgoat 6 youth are available now on HOKA.com and select retailers. Link in bio. Photography: @brianchorski CD & AD: @verenschka @chrisszly & @alexproba Styling: @ninasofia Models: @mailekam @mvp.dg & Zoe Lieberman Design support: @coralineloos