You asked how we approach SPF: Here’s our philosophy. This is a (really) unpopular opinion in the skincare world...But we don’t believe in wearing sunscreen every day. And it’s not because we’re anti-SPF - it’s because we believe in responsible sun exposure and honoring how our bodies were designed to interact with light. We lose our connection to ancestral rhythms when we block sunlight at all costs. Natural sun exposure is vital for hormone balance, skin health, and circadian rhythm. But like anything: It’s all about context and intention. → We’re not talking about reckless burns or skipping protection when it matters. → We’re talking about tuning back in to what our bodies actually need. We’re challenging the default skincare advice and inviting you to explore a more balanced, ancestral approach to sun care. Scroll to see how we approach sun care differently. Stay tuned - we’re breaking this all down in our next Grounded Wellness episode. 🎙️

Channel/Medium:
Instagram
onMay 19, 2025
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Primally Pure Skincare

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You asked how we approach SPF: Here’s our philosophy
May 19, 2025, 9:21 PM

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