LA + Chicago - we’re popping up 👀 Have you spotted us yet? We’re rewriting the sunscreen narrative and taking up space (billboards and all): Sun fear ends here. ☀️ For too long, we’ve been told to avoid the sun at all costs and to slather on toxic ingredients daily in the name of “protection.” But it’s time for a more balanced, empowered approach. Because sunlight isn’t the problem. The ingredients in your conventional sunscreen are. Our unpopular opinion: You don’t need SPF every day. But for those longer stretches in the sun, wearing a truly non-toxic, effective sunscreen matters. We’re on a mission to encourage mindful sun exposure - because the sun can be medicine. Swipe right for expert truths and a better way to SPF. Sun protection coming soon. 💛