What do you get when you mix 10% Niacinamide serum & @milindrunning in a lab? Not your average skincare campaign. Not your average serum either. Our 10% Niacinamide & Rice Water Brightening Face Serum is built on one core truth: right effort = bright results. No fluff. No filters. Just Milind mid push-up, cutting through the noise with the same conviction this serum was built on. Then he steps into our lab with a coat, goggles up, to get up close with the formula that puts in the work: ✨ 10% Niacinamide ✨ Rice Water ✨ Squalane ✨ Caffeine …and a whole lot of effort. We made this serum for those who believe in consistency over shortcuts. Who know that glow is earned, not gifted. And who care about what goes on their skin, and why it works. Clinically proven to brighten skin from 1st use. 2x hydration instantly. 10Mn+ bright faces. This isn’t just skincare. It’s skincare with science and soul. Watch the film. Feel the chemistry. Then show up for your skin like it shows up for you. (Milind Soman, skincare for men, men’s skincare, skincare must haves, ad, ad film, campaign film, fitness, skincare, workout, chemistry, plum, plum goodness, hair care, secret, explore page, for you page, who is this, trending, trend, serum, niacinamide serum, bright skin, skincare for beginners, we have chemistry)