The rise of ultra-processed food isn’t just about convenience—it’s about addiction by design. These foods are engineered to light up your brain and keep you coming back for more. But over time, they hijack your taste buds, dull your cravings for real nourishment, and chip away at your health. At first, a whole-food lifestyle might taste… underwhelming. But give it time. Your body knows how to remember. One of @drdawnmussallem’s patients is now addicted to her nightly raw broccoli snack—yes, really. Start small. Retrain your palate. Reclaim your health. If you want to hear more from Dr. Dawn, don’t miss her lecture at this year’s virtual PLANTSTOCK! Comment below if you’d like to learn how to attend 🙌