“We want to help people feel bloody great in their skin, and boost their inner confidence as a result. Arming them to feel that they can show up feeling their most formidable. And only the positive sense of that big word and its big meaning - being impressively bold, large, powerful and capable. Because so many of us don’t so much of the time. Often because self consciousness about how we look is robbing our attention away from the things that matter, and that will bring us true joy and a sense of personal fulfilment.” Sarah Brown, Pai Founder 🫶🏼