Timing is everything… all of us experience disappointments and setbacks. When I launched @noodleandboollc in June of 2005, I needed to sell product. It felt devastating every time I received a rejection letter (yes, actually letters back then). I was absolutely sure Noodle & Boo was perfect for Nordstrom. Every time I made a packaging decision, whether I could see it at @nordstrom was my guiding light. When I received my rejection letter from Nordstrom, it was a very big disappointment. A year later, when they picked up the line, I realized that I couldn’t have shipped to them the previous year given the shipping requirements, logistics, labeling and systems management. I would have failed before I even started. Sometimes we don’t get what we want, when we want, simply because it’s not time. My encouragement to you is… never give up and never lose faith… the best is yet to come. xox