This is exactly why John & Karen started Natural Elements 🤍 When they created the brand, it wasn’t about trends, big promises or miracle claims. It was about helping people whose skin is struggling, especially when it’s sensitive, reactive, or compromised, and giving families something they can feel safe using. Lulu is three and a half. For years, her mum watched her cheeks become sore, red and dry, trying everything she could to soothe her skin while worrying about how it might affect her confidence as she grew up. After discovering Natural Elements, Lydia began using a small amount of our Hypoallergenic Moisturiser on Lulu’s cheeks each day. Over time, the redness calmed, the dryness eased, and her skin began to recover. But the moment that means everything to us? “Lulu tells me, ‘My face all better better’ and gives us a big huge smile.” Stories like this are what keep us going on the hard days. They’re the reminder of why we do what we do, and why we’re so careful about every ingredient, every formulation, and every product we put out into the world. Thank you, Lydia, for trusting us, and for allowing us to share Lulu’s journey in the hope it may help another family feel less alone. Shared with full parental consent 🤍