Day 1 of Essence Fest: Secure the Booth, Secure the Bag We kicked off Day 1 strong at Essence Festival! After getting the booth all set up, it was time for my client @genelean360 to do what she came here to do—sell, sell, sell. I spent the day making sure she was good—from managing the support team, chatting it up with other vendors, and keeping the energy high. I even snuck in some self-care with a post-show dinner at @pechenola (a must), and started the day with a quick smoothie thanks to my @ninjakitchen. This project was a full-circle moment for me: ✔️ Designed and installed the booth ✔️ Created the t-shirts, flyers, and every piece of branding ✔️ Handled social media + marketing strategy ✔️ Led the team that helped drive sales on-site And even in the midst of all the hustle, I made sure to check in on the kids—who are living their best lives while we’re down here working. As I continue to reinvent myself—from business owner to creative strategist and consultant—this experience reminds me that I’m not starting over, I’m building on everything I’ve already done. My purpose is expanding. My skills are aligning. And this season… it feels like the right one. Let’s keep going. Day 2, we’re ready for you. #EssenceFest #CreativeDirectorInAction #BlackOwnedBusiness #BoothBuild #BrandStrategy #ReinventionSeason #PurposeInMotion #MarketingInRealLife #FromTheGroundUp #messinabottle #ninjakitchen #pechenola #essencefest