The product development process for Bronze Balm actually started with a deodorant stick. We loved the ease of the twist-up packaging and the dome-shaped bullet, so instead of going with the large, round format most stick products use, we custom-tooled our own. Designed with the same slim, oval shape, Bronze Balm makes it easy to apply in precise strokes - so you can add natural-looking warmth and soft definition only where you need it. Use the thin edge to sculpt under the cheekbones, along the nose, and under the jawline; or use the wider side to warm up larger areas like the forehead and cheeks. It’s the easiest bronzer - ever.