How to apply Bronze Balm — four ways. For all-over warmth: Use the wide side to apply Bronze Balm to the forehead, jawline, and cheeks to create natural-looking warmth all-over. For a soft sculpt: Use the narrow side along the hairline, jawline, and hollows of the cheeks to create subtle depth and definition. For a neutral eyeshadow: Swipe it across the eyelid and tap to blend. For defining your décolletage: Apply along the natural hollows of your collarbone, neck, and tops of the shoulders.