NEWS! Introducing: Gloss Coat ✨ Say hello to our new gloss treatment - your shortcut to shiny and healthy-looking hair that actually lasts 💫 This heat-activated smoothing treatment provides shine, reduces frizz, controls humidity and protects against heat. The result? Bouncy, glossy hair that lasts up to 4 days!** Why we love the Gloss Coat… 🌟 9 out of 10 experienced shinier hair* 🌟 74% reduced frizz** 🌟 Bouncy, glossy hair that lasts up to 4 days** 🌟 Heat protection up to 230°C / 450°F** Read more and get yours, link in bio ✨ Who’s excited to try? 🙋‍♀️  Currently available in EU, launching in North America November 2025 💫 *In blind test compared to main market competitor **Compared to untreated hair in instrumental testing #hair #haircare #hairgloss #gloss #glasshair #marianila #connectedtocolor