So many parents tell us the same thing: “I thought connecting with my newborn would come naturally… until I sat on the floor and didn’t know where to start.” That’s why The Play Kits were created, and right now it’s even easier to begin: 🎉 Save $30 on The Play Kits with code 30PLAYKITS. Enter the code at checkout and you’ll get $10 off each of your next 3 Play Kits—stage-based essentials designed with child development experts to meet your child right where they are. In those foggy early days, the kits offer simple, science-backed ways to engage, like high-contrast images, mirror play, and gentle opportunities to follow your baby’s cues. As your child grows, the play grows with them: object permanence, cause and effect, grasping, problem solving… all arriving right when those skills are emerging. It isn’t just babies who develop in the first years. Parents do, too. And having the right tools at the right time can make everything feel lighter and more connected. 💛 Curious where to start? Comment ‘PLAY’ and we’ll send you the details!