After four years in the game, we’re not shy to admit a few hard truths: 1. It’s not just a tough day or a bad month—sometimes it’s entire year of loss. 2. What you see online is the highlight reel. The reality? It’s messy, uncertain, and rarely talked about. 3. The passion that fuels you in the beginning? It fades. Discipline has to take its place. 4. Being your own boss is glorified. But in truth, it’s often lonely, exhausting, and far from easy. 5. Leaving your 9–5 may be a dream, but running a profitable business—especially in India’s ultra-competitive market—is no fairytale. 6. Low pricing doesn’t just kill margins—it often invites undervaluing and demanding customers. 7. Consistency is non-negotiable. Success comes from simply showing up—every single day. 8. If money is your only motivation, be warned: deeply passionate people will always outpace you. 9. Patience isn’t optional—it’s everything. The joy of your first ₹1L sale or 100th customer is worth the wait. 10. Don’t just price your product—know your market, your customer, and the value you truly offer. This is a long road, but worth it! if you’re truly passionate.