Did you know most sunscreens have an upwards amount of 10%-25% or more of an FDA-listed chemical or mineral sunscreen active ingredient. Plumscreen uniquely uses the all-natural Power Of Plum (the first and only SPF 30+ to utilize the all-natural Power Of Plum by way of their patented Plum Superfruit Complex). The only sunscreen active ingredient is Zinc Oxide at 4.7% - and they use Non-Nano Zinc Oxide so it stays on the skin’s surface. Crafted with conscience, Plumscreen is not only safe for your health but the preservation and protection of our environment. This non-comedogenic and vegan formula has been allergy tested, clinically tested, pediatrician tested, dermatologically tested and safe for sensitive skin. Ideal for the entire family and gentle enough for all skin types. Totally clean. No essential oils, parabens, sulfates, added fragrance, or harsh chemicals. Let’s not forget though, this isn’t just any SPF. We already know how safe the formula is for your skin, but it is also a skincare multitasker! Let’s take a look at its effectiveness, going beyond a broad spectrum SPF: AFTER JUST 14 DAYS 100% showed an improvement in overall appearance, texture, and smoothness. 96.3% showed an improvement in clarity. 2.6% showed an improvement in evenness. AFTER JUST 6 WEEKS 100% showed a reduction in the appearance of dark spots.