I had the chance to visit @kotn farming communities and the schools built through their ABCs Project — meeting the people, families, and traditions at the heart of the brand’s story. From the fields where the cotton is grown to the classrooms filled with curiosity and laughter, every moment reminded me how deeply connected we all are through the things we choose to support. Each year for Black Friday weekend, Kotn does something different. No discounts, no sales. Instead, 100% of proceeds are donated to the ABCs Project, which has built 23 schools in the communities where their cotton is grown. These are the very communities I visited, and the impact is real: more children in classrooms, more opportunities, more futures opened. It’s a reminder that the stories behind the products we wear matter and that our choices can help shape a more hopeful tomorrow. If you’re shopping this weekend, consider supporting @kotn and the incredible work they’re doing. Together, we can help build 2 more schools using this year’s Black Friday sales and continue investing in the people who make this brand what it is.