We’d be lying if we said the last five years hadn’t been a wild ride for the bike industry and for Kona. Last week it all came full circle with our first in-person dealer launch since 2019. The vibes, the stoke, and Bellingham's trails reminded us why we love doing this. Tap the link in our profile for a deeper look into what went down and a sneaky glimpse at a few heavily pixilated unreleased bikes! https://konaworld.com/blogs/cog/back-in-the-dirt-the-kona-ride-returns