At Knix, our mission has always been to change the conversation around women’s bodies. To break down stigma, celebrate all shapes and stories, and inspire confidence through fearless, honest campaigns. With You’re Good, we wanted to go beyond the visuals and the bold messaging to capture something more intimate and real. Those quiet moments between people when support and reassurance speak louder than words. That whispered check-in, that simple phrase: “You’re Good”, carries so much meaning: confidence, community, and the reminder that you are enough, exactly as you are. This campaign is our way of honoring those connections, and showing that no matter what you’re facing, you’re never alone. At Knix, we’re proud to stand beside you, having your back every step of the way.