Forty days before the show, I sat in front of the Fall/Winter collections and felt unsettled by our rollout plan. I knew instantly that all of the collections and capsules had to exist together in one space, so people could truly feel the breadth of what we’ve been building. The product has grown and evolved so much — it deserved a stage just as ambitious. That’s when I decided it had to be shown in front of our newly remodeled global flagship in SoHo, which now stands alongside Paris, Tokyo, and Seoul as one of our most pinnacle experiences. It was a bold vision that came with serious obstacles. We were asking the city to close down one of the busiest arteries in Manhattan, where thousands of cars pass every hour. Without a permit in hand, we pressed forward on almost every facet of production — only receiving official approval four days before the show. I placed two massive bets: one on the city’s permission, and the other on the weather. I refused to create a Plan B, because this exact location wasn’t just a backdrop — it was the anchor for our entire Fall campaign, which you’ll start to see tomorrow. I share this because milestones like this don’t come without risk, and a lot of fear. Hard work and dedication always pays off.