Behind the scenes of photoshoots for the brand relaunch, slated to go live any day this week. This might be the most organized we’ve ever been. It’s only taken 25 years. Leveling up our T-shirts, our turnaround time, and our offerings from more colors to more fits like kids, women’s, and women’s boxy. Remember that scene in the movie Half Baked where he’s talking about experiencing certain movies while on weed? While I’m not encouraging that, I do want everyone to experience the Johnny Cupcakes brand and their favorite T-shirt designs on our new T-shirts. I am biased, but you might start wanting to replace many of your T-shirts with these. Batch one *should* be dropping this week. You’ll be able to get matching tees with your loved ones and little ones, Kids XS (5-6) and up. We’ll start the relaunch with twenty of our favorite designs while sprinkling in some customer favorites. It may seem like just twenty, but most designs will have multiple variables in colors and cuts. I’m thrilled this will be the most amount of kids designs/sizes and women’s designs/sizes launching. It’s been a rough couple of years and keeping inspired has been dismal. I can’t stress enough how alive I feel with the brand. Can’t thank you enough for the support over the years, for sharing the brand with your people, and for popping on here with your comments, likes, and shares — it never goes unnoticed. xx Johnny