The BIG SECRET… HEF x iFIT… THE NEXT ERA BEGINS NOW. After 9 years of filming, creating, and traveling the world with iFit… Today I get to share the biggest announcement of my career: I am officially entering a multi-year partnership with iFit and this is the new home of all future HEF programs. This moment is personal. It’s emotional. It’s a full-circle chapter I’ve been dreaming about since the first day I pressed “record.” Over the last decade, iFit has taken me around the world from mountains to oceans, cities to desert trails. We’ve created programs that didn’t just challenge people physically… they changed lives. And now… we’re taking everything to another level. WHAT THIS MEANS FOR THE HEF TRIBE: • You’re getting MORE content • MORE storytelling • MORE workouts weekly • MORE follow-along programs • More opportunities to transform from the inside out All inside a platform built to scale far beyond what I could ever create alone. WHAT THIS MEANS TO ME: It’s the validation of a lifetime of work. It’s the expansion I’ve been preparing for. It’s the chance to bring my vision to millions of people around the world. WHAT’S COMING: My NEW YEAR 2026 program drops exclusively on iFit. The biggest, boldest, most intentional program I’ve ever created. POWER X PURPOSE MY HEART RIGHT NOW: I’m humbled. I’m grateful. I’m on fire for this next chapter. And I’m ready to pour every ounce of myself into creating experiences that push you, elevate you, and remind you who the f*ck you are. Thank you for riding with me. Thank you for believing in HEF. Thank you for being my tribe. We’re just getting started. LFG! Mad love, H xo #iFIT