Behind the Brand: Nick Noguchi 
 Designer, Brand Director, and one of the most dedicated vintage denim collectors we know — meet Nick Noguchi. With decades of experience working with selvedge denim and a deep respect for craftsmanship, Nick had a vision: to create something the industry said was impossible — a 4-Way Stretch Selvedge Denim that moves in every direction without compromising on authenticity. Traditional stretch denim only moves horizontally. Nick wanted more — vintage character, heritage quality, and 360° comfort. It took years of development, countless prototypes, and a lot of persistence. Even the Japanese mill said it couldn’t be done. But Nick pushed forward. The result? A selvedge denim that stretches horizontally and vertically — the first of its kind. Durable, comfortable, and built to age beautifully over time. #details #selvedge #selvedgedenim #japaneseselvedge #madeinamerica🇺🇸 #rugged #ruggedstyle #americanbuilt #workwear #craftsmanship #vintage