This week in our series with Due Pinlac, Creative Director for one of the best athletes in the world. He takes us with him between Oklahoma and Indiana as he captures the monumental experience of making the NBA Finals. “The NBA Finals are a different kind of experience—intense, all-consuming, and unlike anything else in sports. Being part of it, in any capacity, pulls you into a bubble where the outside world seems to fade. The Finals command your full attention—its atmosphere, its urgency, its gravity. It overtakes your schedule, your thoughts, your rhythm. It’s not something I’m entirely used to, but I welcome it. But on a stage like this, all I want is to make the work count, to make it memorable.” Life’s a Trip™ @duepinlac